If there’s anything that’s missing from today’s average daily routine, it’s the addition of peace. Whether that’s peace through meditation, journaling, or religious practice, adding it in can do wonders for the human body, mind, and soul.
For many people, particularly in the US, their weekly reset comes from a Sunday visit to the Church. It’s a time when they can fade out from the pullings of life and focus on truly reconnecting with themselves on a deeper level. And for any Church body, one of the most important events that they look forward to is their Church conference where they get the chance to interact with members from other Churches. But with so many other Church and Church-related events going on, how do you promote your Church conference to guarantee turnout?
Well, believe it or not, Facebook is the perfect avenue! From paid ads to member groups to event creation features, the classic of social media platforms will have more people attending your Church conference than intended.
Here’s how you can promote your Church conference on Facebook:
- Create some Content
The best way to promote anything – be it an event, a product, or even a service – is to create content surrounding it. And creating and posting Facebook posts about your Church conference is sure to drive traction! Share static images of your Church’s interior and of previous conferences, create short video clips that take you on a walk-through of the sign-up process, and put up posts that include important details such as the date and time.
And if you’re wondering about who’s going to take responsibility for designing the content, then you can always turn to your trusty PosterMyWall and make use of its Facebook post templates. Not only is the platform extremely easy-to-use, but it also yields a variety of templates at no extra cost.
- Create an Event
Speaking of posts, creating an event for your Church conference on Facebook will massively increase reach. Not only will your created event show up in platform suggestions to suitable audiences, but it will also allow users to select that they’re attending. Once they select positive, they’ll be sent notifications about the conference and friends from their timeline will get suggestions about the event under their name.
In essence, it’s like rolling dice!
- Venture into Paid Advertising
While marketing strategies such as Facebook posts and events see their own traction, there’s little that can match the power and reach of paid advertising. You can choose to boost any of your earlier created posts – or even your conference event – and set up customized filters to target conversion.
You can select which age group to target, which location to go for, and other characteristics such as career details and the like. Whereas for the design element, it’s PosterMyWall’s Facebook ad templates to the rescue. Simply browse through PosterMyWall’s collection of ad templates, pick one you like, and customize it according to your preferences. And voila! Your Facebook ad is ready.
- Advertise in Facebook Groups
Saving the best for last, it’s the secret gem of the social media platform: Facebook groups. You would be surprised at the diversity of Facebook groups – they’re hubs for finding a part-time tutoring gig, for finding a dress to loan for a wedding you have to attend, and they’re perfect for reaching out to people to attend your Church conference.
When posting in Facebook groups, you can afford to – and should be! – more casual. Apart from sharing your regular posts and Church conference events, you can also drop short messages retelling wholesome incidents from a Church service or sharing opportunities for people to join in and become a part of the Church community. Not only will these interactions make you and your Church seem more approachable, but they’re also likely to drive more engagement as people converse in the comments and pitch in with stories to share of their own.
In essence, what Facebook groups will help you do is to build a community of people that would love to show up at your Church conference, and once things take off, you can even create your own Facebook group dedicated to your Church!
So, if you’re looking to promote your Church conference on Facebook, then these strategies are your go-to! Just be sure to make adjustments according to your Church’s context and soon your Church conference will have a growing attendance list.
