As more and more businesses are turning digital, the demand for digital marketing experts is growing at an exponential rate. There is a constantly increasing demand for digital marketers to develop and manage digital campaigns. According to Glassdoor, the average salary for a Digital Marketing Manager in Germany is EUR 47,864 annually. The salary for digital marketing professionals vary dramatically based on skills, experience, and location. So, pursuing a Digital Marketing certification can be a golden ticket to success in this technologically advanced world.
In this article, we will discuss the most compelling reasons to study digital marketing in 2023. We will also tell you why you must choose Germany over other countries in the world to earn a digital marketing certification.
Top reasons to study digital marketing in 2023
The following are the top reasons to pursue a digital marketing certification in 2023:
- It’s a constantly growing field
Businesses are adopting digital marketing services as they are the most effective tools for brands to increase their market reach, lower their promotional cost, target their audience effectively, improve their user engagement, build brand reputation, and generate better revenues. Businesses have also realised the importance of online marketing in creating an international campaign. Therefore, professionals with digital marketing skills are in high demand to ensure they have a compelling presence on all social media platforms to enhance their chances of growing their business globally.
- Increasing smartphone penetration rate
The number of people using cell phones with an internet connection has grown exponentially over the past decade. According to Statista, the number of smartphone users in Germany climbed to 62.6 million in 2021. Smartphone users in Germany continued to rise in 2022, and the internet penetration rate in the nation stood at 93% of the total population at the beginning of the year. Several reports suggest that product features, reduced internet prices, convenience, brand image, psychological factors, and social influence are behind the increasing smartphone penetration rate. As smartphone users are projected to grow in the coming years, companies target people on different online platforms to sell their commodities.
- Cost-effective marketing tool
Prior to the advent of digital marketing tools, marketing and advertising commodities were challenging and expensive. In addition, traditional marketing was restricted by geographical limits. The internet has transformed the way of doing business. In comparison to conventional marketing expenses, digital marketing services are more affordable. Furthermore, companies can target their audience with just a few bucks using content creation, email marketing, and other digital marketing tools.
- Be your own boss
Studying digital marketing provides specialised skills and strategies to captivate the target audiences and create brand awareness. The course provides an in-depth understanding of the dynamic digital landscape. Gaining valuable skill sets enables you to build a business from scratch and paves the way to more business opportunities.
Above all, professionals from various educational backgrounds can smoothly switch careers in digital marketing. You can consider Berlin to study digital marketing as the city is home to several top universities in the world. Apply now!
