Digital marketing has become the go-to marketing technique of businesses and organizations due to its wide reach and cost-effective nature. As the average screen time of every person has increased post-pandemic, the scope and possibilities of online marketing have soared high.
Since the world is moving toward a virtual revolution in the coming years, the demand for digital marketing with a co-op program has increased far and wide. This program equips you with the skills suited for a variety of job roles in the digital marketing sector.
Once you finish the program, the career opportunities awaiting you in different sectors are plenty. Let’s look at some of the popular job roles in digital marketing.
- Search Engine Optimization Specialist
An SEO specialist finds keywords and filters them to sort out the popular and most searched ones. This helps the content team to come up with writings that appear on the top of search engines like Google, Bing, etc. without paying for it.
You have to develop strategies and device plans for attracting more customers to your website by obtaining a high ranking on search engines.
- Search Engine Marketing Specialist
As an SEM specialist, you must collect relevant data to identify trends and patterns to maximize the return of investment in paid search campaigns. You must also keep a record of the analytics and performance of a webpage that is a part of the pay-per-click initiative.
You are responsible for managing the budget of these campaigns and keeping a record of estimated costs and returns.
- Digital marketing manager
A digital marketing manager is responsible for handling the marketing campaigns of a company. As a manager, you must develop strategies that increase the reach of particular products or services.
You are assigned the duty of managing other departments under online marketing such as content, social media, email, etc. to deliver cohesive messages that attracts more customers.
- Content writer
As a content writer, you must produce write-ups of varied nature that suit the brand and services and is worthy of publishing on websites. The nature of the content varies from blogs to outreaches aimed at increasing the visibility of products.
A content writer must coordinate with the SEO team to align the writings with popular keywords so that it ranks high in the heavy web traffic in search engines.
- Email marketing specialist
As an email marketer, your main responsibilities include running various email campaigns, writing newsletters and maintaining databases of emails. You must identify the target audience through various data analytic strategies and compose email ads that promote the business.
You must also proofread various emails and ad copies before they are sent out to the audience.
The job roles in the digital marketing sector are huge and fetch you a good sum of money. Besides the popular jobs, you can also opt for freelancing careers which is great for establishing yourself as a digital marketer in the competitive industry. Above all, digital marketing jobs are among the top 10 in-demand jobs across the world.
This article is written by Anu Augustine.
