Introduction
Salesforce Marketing Cloud is the product of Salesforce, which makes organizations engage efficiently with their customers and builds strong relationships with digital marketing, prioritizing data first. The marketing cloud of Salesforce is also considered the leading automated software in the industry and it also provides the advantage of reduced costs with acquiring new customers and several other benefits.
The digital marketing software of Salesforce provides automation, digital advertising, analytics, data management, and other aspects which elevate the position and growth of the organization. The software also gives organizations the advantage of knowing the customers better than before, personalizing their moment with their journey, and adapting to the different campaigns used to improve performance. The digital solutions provided by Salesforce include Salesforce CDP, Journey Builder, marketing cloud personalization, marketing cloud intelligence, and marketing cloud account engagement.
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a platform of customer relationship management that permits individual marketers and organizations to manage and create relationships along with campaigns with different customers. The software of the marketing cloud is armed with predictive analytics, which helps organizations make meaningful and impactful decisions. The capabilities of the marketing cloud of Salesforce support several aspects of marketing, such as the execution of multi-channel campaigns, campaign analytics, advertising, and social media management. The campaign analytics of Salesforce Marketing Cloud includes a combination of audience segmentation and building. All these aspects significantly impact a company’s marketing, and the marketing cloud aims to drive customer engagement and marketing automation.
What does Salesforce Marketing Cloud do?
The marketing cloud of Salesforce provides a combination of different infused solutions for mobile, email, customer journey management, web personalization, social media, content creation, advertising, data analysis, and content management.
Salesforce marketing cloud has two modules: studios which manage the specific marketing content and channels, such as email studio, and journey builders, which work for the automation of campaigns and data, such as the journey builder. With the acquisition of more technologies, the marketing cloud helps organizations with CDP, Google plug-ins, and more. Salesforce Marketing Cloud features help businesses for better customer engagement.
The different studios, such as email studio, build content for emails, preview and test them, after which it is sent to the customers. The journey builder creates experiences that map out the customers’ journey, reaching the marketing touchpoints.
5 Benefits of Salesforce Marketing Cloud
There are the following benefits of the Salesforce Marketing Cloud which helps businesses to increase their sales leads and engagement.
- Data Management
A benefit of the marketing cloud is data management, which is made by utilizing data extensions associated with creating a relational database that SQL also supports. This is integrated with the capabilities of Salesforce marketing capability, which provides organizations with the advantage of storing any data and creating specific data models that do not restrict the management and importation of data. Primarily, the importance of data management comes from the segmentation and building of data from different audiences within the marketing cloud.
- Customization
The Salesforce marketing cloud provides the feature of customizing online marketing tools, which is a proven advantage to organizations since customization can be made according to the marketing base of the company. Organizations can use these customization tools to personalize customer experiences with a simple process. Marketing cloud also makes it possible for organizations to utilize integrated applications to understand the different needs of groups of customers. With the customization of customer experiences and platforms, organizations can fulfill the needs of the customers along with improving the functionality and management of the company.
- Capabilities of integration
The Salesforce marketing cloud’s extensive capability provides data from different sources. Along with this, the marketing cloud has connections with the service cloud and sales cloud with other APIs, including a SOAP API and REST API. These APIs make it possible for organizations to augment the current contact information of the customers in the marketing cloud, along with the initiation of triggered sends and other necessary content.
- Using Artificial Intelligence
With the Salesforce marketing cloud, there is also the artificial intelligence technology of Salesforce with the name of Einstein, which provides various features and elevates the platform’s offering. These features assist organizations in predicting the kind of interaction they would have with their customers through engagement scoring. Also, organizations could forecast the best time when a message can be sent to a customer through sent time optimization. Artificial intelligence also provides the benefit of frequency in engagement, which helps understand the number of messages sent to a customer.
- Security
In general, Salesforce is renowned for giving its users security and confidence in the event of any data misuse. Through data analysis, businesses benefit from protecting themselves from any cyber attack or other harm in the Salesforce Marketing Cloud. This assists with the encryption of data between the customer and the company. Also, the marketing cloud is about maintaining and developing a secure platform through which organizations can utilize and protect their customers from digital jeopardy. Also, customers become more accustomed to the organization’s procedures if the security provided is constantly developed and prioritized. Thus, the Salesforce marketing cloud provides protection, one of the most significant aspects for customers and the company’s management.
Conclusion
Salesforce marketing cloud provides various advantages that expand the organization. Also, the usage of the Salesforce marketing cloud spans several sizes of companies and industries. Salesforce marketing cloud is an extensible platform capable of evolving with the company, and it is a tool that can alter the organization’s needs. Among the advantages, the implementation of Salesforce Marketing requires the help of Salesforce Implementation Services from a company that has years of experience in Marketing Cloud. Salesforce experts can ascertain that the marketing cloud of Salesforce meets the organization’s requirements and is developed timely with the changing needs.
