People organize events all over the world. Today the event industry has grown to such an extent that we see events in every form, be it in-person, virtual or hybrid.
Events are all about meeting new people and expanding your network. But the question is, when so many people are attending the event, there has to be something that brings them together.
Our call would be to introduce a social wall at your event. Keep reading to know the how and why of it.
What Is A Social Wall?
A social wall is an engaging tool that enables brands to collect the most engaging social media content from their preferred social channel. You can curate it into a feed and display it across events.
Many hashtag tracking tools come with an auto-moderation feature that filters out your collected feed’s irrelevant or unwanted social content.
In addition, you get customization options to create a beautiful social wall that blends well with your events’ themes.
The best part? The social wall is responsive, so your event format can be virtual, hybrid, or in-person. The social wall will work perfectly to boost your event’s engagement rate.
What Are The Benefits Of Social Wall Events?
Boost Engagement Rate
Event engagement has been a significant focus for many event organizers, and they have tried introducing several gamification elements in the event to improve audience engagement.
But having something that can keep the attendees hooked throughout the event has to be the real engagement booster.
The social wall holds the capacity to do that single-handedly. While social media does the work of bringing people together, it does precisely that in your event.
Simplify Event Social Media Marketing
A social wall comes with a social media aggregator that fetches all your preferred social media content in one place. Many social wall platforms offer content fetching from multiple sources and multiple ways like hashtags, handles, mentions, etc.
Social wall simplifies social media for you with its powerful content moderation that filters out all the irrelevant content. Helping you be more organized with the social media content around your event that you can repurpose for more marketing campaigns.
Updates In Real-time
The social wall offers a real-time update feature. The real-time social wall showcases live social content. It captures more attention of the event attendees.
It opens up opportunities for you as an event organizer to create live hashtag feed, social media competitions, and more ideas that we will discuss further in this blog.
Improve Social Visibility
Social wall instils social proof in your event attendees. When you showcase attendee-generated content in your social wall event. It grabs the attention of other attendees and creates a bandwagon effect for them to create content for you.
Each attendee-generated content would result in more attendee-generated content. This will increase your social visibility as your event content will be shared on your audience’s social media, attracting more attention from social media users and creating more awareness.
Ideas To Use A Social Wall In Events
Harness The Power Of User-Generated Content
User-generated content is growing to become the number one asset to capture the audience’s attention. Create some outperforming marketing campaigns. That’s because UGC is trustworthy, compelling, and scalable.
Although, collecting user-generated content from your event attendees and displaying it on the social wall can improve the event experience like never before.
It will instil social proof in your attendees, improve gamification and help you to create a community of your brand advocates.
Display Influencers’ Content
78% of marketers find influencer posts as the most influential marketing content. That’s because influencers are dominating the world of the internet.
Although, every social media user’s lifestyle decisions are influenced by these influencers.
Hence, adding influencer content on your event’s social wall can really improve the event experience for the attendees. Watching their favourite influencers on the social wall will really entice them and attract them to the social wall.
Make sure to choose influencers who have an audience similar to your target audience. This makes it much easier for you to capture the undivided attention of your audience.
Highlight Sponsored Content
Highlighting sponsored content on your social wall is another promising idea for using the social wall.
Let’s Call It A Wrap!
I hope you better understand social wall events now that we have made it to the end of this complete guide. What is a social wall, its benefits and some compelling ideas of how you can put the social wall to its optimal use in your events to extract maximum benefits from it?
So, what are you waiting for? Let’s get started already!
Also, don’t forget to use this blog as your handbook while organizing your next social wall event.
