Pinterest might be a terrific network for you if you work for a brand or operate a business that generates amazing photographs or visual material. Pinterest, a visual discovery tool, is an easy method for individuals to find inspiration by building mood boards with ‘pins’.
Pinterest is the 14th largest social media network, ahead of Twitter and Reddit, with 445 million monthly active users, according to Statista.
However, like with any social media network, it’s critical to understand how your material works in order to alter and optimize it. That means you’ll need to understand how to use Pinterest analytics to improve your content and approach. Let’s look at how to use analytics to get the most out of the platform.
Take Control of Your Pinterest Account
To have access to analytics, you must first confirm that you have a business account. If you don’t already have a business account, a prompt to upgrade will show in the upper right hand corner of the Pinterest page.
Simply click this and follow the simple steps to update. You may then register your website to make sure that pins from your site appear in your profile photo and logo. After that, look for ‘Analytics’ in the upper-right corner of a drop-down list.
What Should You Measure on Pinterest Analytics?
Pinterest analytics may be used to:
- Examine your pins: Examine your total performance, click ‘All Pins,’ or select Standard Pins.
- Filter the results: View your material by date range, claimed account(s), content category, product group, device, age, gender, source, and format using the filter panel on the left side of your screen.
- View the most popular Pins or boards: Scroll down to view your most popular boards or Pins ranked by impressions, interactions, Pin clicks, outbound clicks, or saves.
- Export your data as follows: To obtain a snapshot of the selected data, click ‘Export’ (CSV file format)
As a beginning, you should measure and monitor six metrics on a regular basis. And since discussing them all in detail is outside the scope of this article, we will talk about them briefly.
Pins
Pins generated from your website’s content may be found under the ‘Metrics’ page. This figure is significant since it represents the median quantity of daily material pinned from your site or page.
It will tell you whether your website material is worthy of being pinned to your boards. If your visualizations aren’t displaying the figures you want to see, it’s time to reconsider them.
Saves (previously known as Repins)
This measure may be found under the ‘Site Metrics’ tab. Saves are extremely desired since they stimulate participation. When users save material to their boards, it is visible to their followers in their feeds. This increases exposure to individuals who aren’t following your profile.
Engagements & Impressions
Impressions are the number of occasions a user saw one of your Pins. Pins can display on your website, in search engine results, or on the board of another user. Remember that, like with all social networks, one individual can account for many impressions.
Impressions are important because they tell you how frequently people see your Pins. A high Pin impact rate indicates that your material is popular or on-trend (and hence favored by Pinterest’s algorithm).
Page Views and Visits
Go to the bottom of the stats tab to discover what traffic Pinterest helped deliver to your site through ‘Page Visits’. Some pins increase followers or interaction, while others increase visitors. To assess how well your campaigns are performing, compare it to ‘Add to cart’ and ‘Checkout’ metrics.
Top Converting Pins
This measure displays the effectiveness of your pins in generating certain actions. For example, if you want to increase website traffic, consider which kind of pins are beneficial and why. If certain Pins outperform in all categories, you might just have discovered the key to Pinterest success!
Audience analytics
Knowing your target (or buyer persona) is critical in digital marketing, and Pinterest is no exception. Fortunately, there are several excellent indicators available to help you discover more about your subscribers as well as other Pinterest visitors.
Power Up with Simple Solutionz
We feel it our responsibility to bring to your attention that we have omitted a lot of detail regarding the best use of Pinterest analytics. And if this much information seems to take time taking in, we recommend that you get in touch with a digital marketing agency Virginia Beach such as Simple Solutionz, (there are other platforms to take care of after all).
