You invest a lot of time when setting up your e-commerce site in making it visually appealing for your audience to draw them to your product pages. Even so, having a technically sound website is just as important as having a visually appealing one. As a result, technical search engine optimization (SEO) is an important aspect of your Ecommerce website.
To guarantee a pleasant user experience on the front end, you must optimise the backend of your website. The following advice should help you get started with Technical SEO for Ecommerc by an SEO agency Perth:
Start by Using Breadcrumb Navigation
The first step in learning technical SEO for e-commerce is building breadcrumb navigation. Navigation that outlines the route to a particular page is known as breadcrumb navigation. It basically refers to how your website’s pages are set up.
Speed up the Website
You should take some time to concentrate on speeding up your site load time when using Technical SEO for Ecommerce by an SEO agency Perth. If your site takes longer than three seconds to load, 53% of users will leave. This has an impact on how long they stay on your site. Since slow-loading websites lose $2.6 billion in revenue each year, a bad page speed also results in lost revenues for your company.
You need to make your site load faster if you want to stop this from occurring. By using a service like Google PageSpeed Insights, you may find out how long your page takes to load currently. With the help of this free tool, you can learn a lot about your site’s load time and receive recommendations for how to make it faster.
Maintain a Tidy URL Structure
Start by building a clear URL structure if you want to learn how to do eCommerce technical SEO by an SEO agency in Perth properly. A clean URL structure is one that doesn’t contain random digits and letters and has a sensible navigation path. In order for visitors and search engines to understand where they are on your site, you should have a clear navigation path that indicates where people are.
Make sure to optimise the URL when creating pages for your website so that both people and search engines can access them. Additionally, by optimising your URLs, you have the chance to incorporate your keyword; this will make your page appear more pertinent and increase its position in pertinent search results.
Employ Structured Data
Adding structured data to your to-do list is a must for technical SEO by Best SEO Company Sydney for e-commerce. You may improve your product listings with structured data to improve your search engine ranking. These details give search engines knowledge or hints about the content of a page.
So, for an online store, you could provide information like:
- Product name
- Rating
- Price
- Availability
By indicating that your pages are product pages, this information can help you rank in more pertinent product searches. Not to mention, if they see you have a 4-star product in stock at their price point, it may encourage more people to click on your pages and look at your products.
Verify That Your Website Is Secure
Site security is a crucial aspect of technical SEO for e-commerce by Best SEO Company Sydney. Users want to feel secure while providing sensitive personal information on your website when making purchases. To make sure that customers feel secure making purchases from your website, you must secure it.
