Instagram has amassed billions of users since it first hit the social media scene. Businesses have been quick to take advantage of that scope to help bolster their sales. By some accounts, an estimated 90 percent of Instagram users follow at least one brand with many following multiple companies.
In addition, reports show at least 200 million businesses are currently using Instagram as part of their social media marketing efforts. Many of those businesses operate in the same market niche. That means building an audience on this platform isn’t always easy.
Building an Impactful Audience
In many instances, businesses are making more of an effort to grow their followings and increase the number of qualified leads that are part of their fan bases. If you’d like to improve your audience, there are several ways to do so. Take a look at some of the most effective solutions for creating worthwhile Instagram marketing strategies.
Bring in the Followers
Businesses may have different end goals for their Instagram marketing efforts. Virtually all of them ultimately revolve around building bigger followings. For that, businesses need to create actual human connections. That entails showing people the human side of companies.
No one is arguing the importance of promoting products and services, but all of a company’s posts shouldn’t focus blatantly on sales. Consider giving viewers behind-the-scenes glimpses of how the company operates. Highlight its employees from time to time. Those are only a few ways to promote the human element of a company.
Make Posts Interesting
On the surface, this may seem a bit obvious to many people. After all, businesses aren’t going to intentionally publicize boring posts. Still, many businesses focus too much on what’s interesting to them and not enough on what viewers might find entertaining and compelling.
Companies should take into account the types of posts their target audience members find interesting. They can employ a few effective methods for doing so. For one, they can take a look at competitors’ posts to see which ones are gaining the most customer engagement. On the other hand, they can consider which of their own posts appear most appealing to viewers and expand on those.
Use Available Resources
Quite a few businesses overlook the importance of using the resources available to them. That’s particularly true when it comes to gauging the effectiveness of their marketing campaigns. Numerous metrics tools are out there to aid in reporting and analytics. All the insight provided by viewer interaction is just waiting to benefit businesses, so its usefulness shouldn’t be ignored.
Using the Power of Instagram to Businesses’ Benefit
Instagram can be a powerful marketing tool for businesses if it’s used correctly. Billions of consumers make their way to this social media outlet, giving companies ample opportunity for exposure. Engaging viewers by offering interesting and entertaining posts and highlighting businesses’ human sides can lead to more followers.
In turn, those followers can help bring in even more leads. Along the way, measuring the levels of engagement with different posts allow businesses to tailor their marketing strategies to the expectations of their target audiences. All that will further build up companies’ followings as well as their sales.
