Link Building and Backlinks Metrics: 4 Ways to Measure Links Quality

When it comes to backlinks, you may have heard of the term “quality.” But what does that mean? What factors determine whether a link is of high or low quality?

The importance of links on your website cannot be underestimated. It gives you a competitive boost and improves performance on search engines. They help you to promote small businesses, brands, and blogs.

As a result, it is important to know which good links and links considered negative for your site because while a good link can improve the performance of your site if it is bad can have a negative impact and force you to bear the consequences for a long time.

On the other hand, there is a lot of disagreement about what constitutes a high-quality backlink. Although Google doesn’t provide us with specific criteria for its subscribers, we use some important metrics to evaluate backlink quality. No matter how you measure your links, there are a few things to keep in mind before getting started:

• Make sure that the links are high quality and drive traffic to your website.
• know where to get them to improve your performance, as some websites can be dangerous and should be avoided, such as website that link to bad locations, and end up with sites with few visitors.
• Removing these types of links can be helpful for your site, allowing you to get more benefits.

4 Ways to Measure Links Quality:

1- The link must be relevant (Backlinks)

Relevance is one of the key aspects of evaluating the quality of backlinks, it is the most effective method, if you choose a link that is not relevant to your website, what do you think it will be useful for? 

For example, your website is about clothing and you get backlinks from a website dealing with real estate. Will it be useful? Of course not, your website needs relevant backlinks, especially those related to clothing or clothing design, which means you will get a link that will drive more viewers to your website.

2- Links from a reliable website only

You need to get backlinks from trusted sites, not random ones. According to Google, many websites only return if they don’t have reliable backlinks. Your website should be in higher-order, but how? 

There are several ways to measure the authority of certain websites. Always make sure to use domain authority, page authority, and up-to-date metrics to build links naturally, not pay.

3- Linking in line with the content

Creating content should take a lot of effort, and most links are only useful if they have quality content attached, and only if you want to get a lot of clicks. So are you wondering if this content will be useful and relevant to your readers? Will users be satisfied if they click on your link? Is your content useful and reliable? That’s why we strive to create custom content that is relevant to a keyword, to the user searching for that keyword, and to the site where the information is uploaded.

4- Does the link convert traffic to the site?

If a link is indexed, then it needs to be verified that it is good and converts traffic, it’s all about attracting visitors, so links are important to properly promote a website, need to verify that the link is working before using it if it helps for converting traffic, you can move on.

Finally, it’s important to note that links meet all the requirements of your target audience, so you should put a lot of effort into choosing good and strong keywords, content, and links that you’ll be rewarded for.

F&Q