Digital marketing has become an essential tool for businesses in the modern world. As consumers shift to online channels for purchasing decisions, marketers have had to adapt and embrace technology to reach and engage their audiences. In recent years, there have been several technological advancements that have revolutionized digital marketing. Here are seven modern technologies that are enhancing digital marketing:
- Artificial Intelligence (AI)
AI is rapidly transforming digital marketing by allowing businesses to automate repetitive tasks and personalise content to their target audiences. AI-powered tools such as chatbots and virtual assistants have improved customer service, providing 24/7 support to customers. Additionally, AI algorithms can analyse vast amounts of customer data to identify patterns and trends, allowing marketers to make data-driven decisions. More advanced interactive AI and chatbots will begin to enter the market and become more widely available to small businesses. Regardless of the time of day or night, these technologies can respond to simple inquiries from clients, even if you are preoccupied with other responsibilities. For instance, ChatGPT’s advent demonstrates that the age of AI-driven advertising is already in existence. Expect to see more small businesses making use of easily accessible technologies that may help them create marketing content or engage with their clients 24/7.
- Augmented Reality (AR) & Virtual Reality (VR)
AR is a technology that overlays digital information on the physical world. AR can potentially enhance customer experiences by allowing them to visualise products in a real-world context. This technology can be particularly useful in industries such as retail, where customers can try on clothes virtually or see how furniture looks in their homes before making a purchase. An escape room is one of the pastimes that you can try which shows AR & VR technological advancements.
- Virtual Reality (VR)
VR is a technology that allows users to experience a simulated environment. This technology has been utilised by marketers to create immersive experiences for customers. For example, car companies have used VR to allow customers to take virtual test drives, while travel companies have used VR to give customers a virtual tour of destinations. VR marketing efforts have been in the headlines for a while now. For instance, Adidas introduced one in 2017 that allowed users to track two rock climbers in real time. The use of augmented and virtual reality in marketing efforts appeals to consumers’ desire to place more value on the shopping experience than on the cost of the item. In addition, marketing innovations may be employed to target a younger demographic. Kids will be more sensitive to an immersive strategy than to online marketing or TV commercials as resources. With the release of the Bedtime VR Tales app, Samsung demonstrated the effectiveness of immersive technology in bringing together children and marketers.
- Internet of Things (IoT)
The Internet of Things (IoT) refers to the interconnectedness of devices such as smartphones, smartwatches, and smart home devices. IoT has created opportunities for marketers to gather real-time data on consumer behaviour, allowing them to personalise their marketing efforts. For example, a smart refrigerator can suggest recipes based on the food items inside it, and a smartwatch can suggest exercise routines based on the user’s activity levels. Sales information is one of the most crucial indicators for a company. You can modify your efforts in response to the state of the market if you have knowledge on what, where, and how much your items are sold for. This data will be gathered by smart devices and delivered to you instantly. With this technology, you could develop efficient marketing plans and raise numerous business statistics. Devices will self-evaluate their life span with the aid of the Internet of Things, take care of buying new elements or their substitute in advance, saving users’ time, and makers will monitor technical qualities and speed up servicing.
- Voice Search
Voice search has become increasingly popular in recent years, with devices such as Amazon’s Alexa and Google Home becoming more prevalent in households. Marketers have had to adjust their SEO strategies to optimise for voice search, as users tend to use longer, more conversational phrases when searching through voice commands. Additionally, voice search has created opportunities for businesses to engage with customers through voice-activated advertisements. In contemporary homes, voice assistants are no longer uncommon. Studies show that between 2017 and 2018, the total count of voice assistants climbed by 78%, and it has continued to rise since then. According to Statista’s forecast, there will be 135,6 million voice assistant users worldwide in 2023. Technology businesses will use distinctive notification tones as a key differentiator from competitors. Making certain a customer is at ease speaking to the brand’s voice assistant will become more and more crucial.
- Blockchain
Blockchain is a technology that allows for secure, transparent transactions. Blockchain has the potential to improve the transparency and security of digital marketing efforts, particularly in areas such as influencer marketing. By using blockchain, businesses can ensure that influencers are compensated fairly and that their followers are legitimate. A serious issue that marketers deal with is advertising fraud. According to research, marketing executives suffer a yearly loss of $19 million due to fraud. In 2023, think about employing blockchain anti-fraud tools to guarantee that you can monitor the KPI of a program clearly and are not wasting your cash. Blockchain also enables marketers to provide people with evidence to support their promises. For example, a blockchain-based infrastructure can maintain records that demonstrate the product’s ownership or legitimacy.
- Data Analytics
Data analytics is not a new technology, but it has become increasingly important in digital marketing. With the abundance of data available, businesses need to be able to analyze and interpret data effectively to make data-driven decisions. Data analytics tools can provide insights into customer behavior, allowing marketers to optimise their campaigns and improve their ROI.
In conclusion, digital marketing is constantly evolving, and technological advancements are driving this change. The technologies mentioned above are just a few examples of how digital marketing is being enhanced through technology. As businesses continue to adapt and embrace these technologies, the possibilities for digital marketing will continue to expand.
