When you’re running a small business, every little bit you save counts. Entrepreneurs and small business owners often end up donning many hats for this very reason. It can be tough in the beginning but learning to do things on your own and seeing your business benefit from it can be very exhilarating. Start-ups are famous for being breeding grounds of creativity and innovative solutions since business owners often have to think on their feet and do various roles themselves. Marketing is one such area where it is possible to perform efficiently on your own in the beginning stages of your business. Here are four do-it-yourself hacks for marketing your business.
Harness the Power of Videos and Images
Videos, where you interview staff or industry experts, can be extremely helpful in making your organisation seem personable, approachable, and transparent. If you attend professional seminars or meet industry celebs, post your photographs with them. Video and photo editing software these days make enhancing these media very easy. There are tons of DIY hacks you can use to make the videos even better, like adding captions. Make sure you keep all your videos and other marketing collateral safe and secure in one place so you can re-use it easily. For example, a small business Lenovo desktop can be a great asset in keeping your files and videos safe in one place where they can easily be updated, edited, and stored.
Share Your Expertise
Writing regular posts or columns in your area of business can help you rise above the herd. A well-written guide or post can help a lot of people with the very same questions you can answer. It showcases you as an expert in your sector, and someone that likes helping people. Once you write informative and relevant posts, make sure you share them on your social media and blog. LinkedIn is a great place to post professionally written articles. You can also approach your local newspaper with regular column ideas.
Conduct Surveys
Sharing carefully conducted surveys can also help you get the attention of the right people. The surveys need not always be serious. Helpful surveys as well as light-hearted ones can connect people with your brand. The results of surveys that reveal hidden insights into your industry might also get published or picked up in mainstream newspapers and publications.
Break that Record
Serious and well-thought-out attempts at breaking a set record can help get your business and you some much-needed attention. Get your employees involved. Make sure it comes across as a team win. You can make a whole series out of your attempts, chronicling the planning, research, thought, and efforts. Make sure to share the hilarious incidents as well as the serious ones. Breaking a business or a less serious record can not only get the media interested, but it can also make your team more united.
You don’t need to wait until you are profitable to market your small business and services. With the tips given here, take charge of your company’s marketing strategy from the very beginning.
