Google review is a feature of GMB that allows your consumers to share their experience with your business. Google reviews show up in different google products including Google maps and Google search. Google reviews help you to be the first choice among your other competitors hence google reviews matters in case of improving your business growth. In this article, I am going to show you how you can improve a good reputation in marketing using google reviews.

How do reviews contribute to your reputation?

Word of mouth (WOM) is the most common word in the world of digital marketing. Your customers will value you more only when your customers say positive things about you. Because no one likes uncertainty with their purchase, people want to make sure to purchase the best possible products possible.

Before the internet era, people asked their relatives to suggest the best shop to buy from. But in this era, everything is on your mobile phone. You can simply search on google for a purchase. The best of the best shops will appear in front of you.

With the increasing popularity of reviews, google also implements this feature in their search and maps pages using Google my business. Using this feature, customers can easily review your business to let others know about your business quality.. This also helps google to determine the best business so that it can know who to rank or who to drop. Most customer nowadays search google before making any purchase. Almost every one of them feels discomfort from buying from a business that has below 3 reviews. So the first rule to increase reputation is to increase the number of positive reviews.

Increase the number of positive reviews in your GMB

Not all reviews, only positively written reviews work to improve your reputation. Positive reviews on your page must have to be as specific as possible. Because it attracts your consumers toward your business. There are many ways you can get positive reviews. You can gently ask your customer to invite them to review you.

Google’s automatic system notifies android users to review a place after he or they visited a business. This is a great opportunity for business owners to get more reviews. Also if you want more positive reviews, provide better service. People only write reviews if they are overwhelmed by the quality of a business.

Meet your customer expectations

You have to know what your customers want and how to satisfy them. Else no plan will work. Customer is the heart of a business so you should never make them dissatisfied. Even if it feels poor to you, you have to provide the thing your customer wants, not what you want. If your customer feels you care about them, they will keep their trust in you.

Many of the world’s most popular companies are now popular because they give value to customer opinion. Companies who have failed to survive, most of them are because of disconnection from the customers.

Give a response quickly to the google reviews

Statistics data show us that about 53% of customers expect your response within 7 days. Unfortunately, 63% of them say they did not hear from the business owner after leaving a review. This is a great reason for losing your customers. Because, when your customer feels ignored they will never choose you again. So you must carefully reply to all kinds of reviews so that your customer never feels ignored. Be careful replying to the negative reviews, because if something goes wrong, it will act as a boomerang to you.

Fast replies to the reviews will prove you are an active business owner. So your reputation will increase dramatically. Increasing your reputation will give you more sales.

Show off your reviews in your offline marketing.

Reviews work in the online world. But it can be used in offline marketing too. Because everyone trusts reviews. So if your business promotion uses reviews to show your performance, it will be most trustworthy than any other method. Because of the power of mouth, your customer will make you the top choice. Also, in the offline promotional campaign, you can reach those people who are not aware of your business on the internet. After your campaign, they will search for your business too.

Never force your customer to left positive reviews.

Google prohibits forcing your customer to write any kind of reviews. So if you do that and your customer reports it to google, google will take action against you. Also if you do that, your reputation will face a drop because your customer will tell others about his experience with you. So, to get positive reviews, you can act friendly with your customer and after a successful conversation, you can ask for reviews and send the review link with your thank you email.

Buying positive Google reviews.

It is the only way that can be used without any risk of negative reviews. Also, it works faster than other methods. When you buy google reviews, you can get any type of review you want. Using those reviews on your GMB page will boost your reputation to such a height that no other method can.

But the only risk of using this method is if you get caught by google, it will give your a penalty. Also, if your reviews are poorly written, your customer can detect you and will lose trust in you. So be careful to buy google reviews from the best provider.

Last words

Using the methods mentioned above, you can easily reach the height of reputation and can take down your competitors. So always choose the best solution you need and become a rockstar in the competition. When you have enough reputation, there will be no barrier between you and your customer without the physical distance. So you should never deny the importance of Google’s positive reviews, always try to increase the number of positive google reviews and use them effectively.