The eCommerce industry has, for so long, been associated with the B2C sector. But this notion is changing fast, thanks to the adoption of technology by customers in the B2B industry. Adding to that, the B2B eCommerce industry’s value just keeps on growing year after year.
These two are some of the reasons why it makes sense to adopt an eCommerce B2B model. But there’s no need to adopt eCommerce for your B2B business if you won’t pay attention to using the right tools.
Thankfully, this article will make your work easier by recommending the best Tools for a B2B eCommerce business that wants to be among the best players in the industry.
1. Cleverbridge: A powerful eCommerce platform
Picking the right eCommerce platform will boost your chances of making it in the B2B industry and for us, the best B2B eCommerce platform for Saas is Cleverbridge. Thanks to advanced product features, you should be able to provide a B2C experience for your B2B customers. What this means is that you no longer have to worry about delivering the right experience while using a brick-and-mortar setting.
Cleverbridge makes it possible to automate the sales process so that you won’t have to waste precious time attending to time-consuming tasks. This is an important contribution as it allows you to pay greater attention to customer service. And that’s just the beginning – you will also have access to real-time measurement and analytics that present you with data that you can use to improve the entire sales process.
2. SocialRank, Klout, and Buffer: Social sharing tools
A good number of B2B business owners think that it’s paramount to have all their eCommerce business tools related to the sales cycle or strategy. Even though such an approach will still work, it helps a lot to have a couple of instruments that boost your marketing plan. That’s in consideration of the following statistics:
- More than 70% of B2B ventures use Facebook, Twitter, YouTube, and even LinkedIn to promote their brand
- A significant number of B2B companies have an average of six social media platforms in their marketing plan
- Approximately 83% of B2B businesses use social media for marketing purposes.
In that light, you should consider using SocialRank, Klout, and Buffer to boost your social media marketing. SocialRank is a tool that allows you to identify your most engaged followers on Twitter for easier targeted marketing. Sprout Social is a tool that you can use to gauge your presence in the social media space, and Buffer allows you to schedule posts on various social media platforms.
3. Configured Commerce: A great quoting tool
One of the main challenges in the B2B space is delivering the right quotes to your clients. You never want to overquote or underquote, as is often the case when using manual processes. What’s more, manual processes are quite time-consuming.
Configured Commerce makes it possible to deliver accurate quotes to your customers by automating the process. It uses the data from your CRM, website, and ERP to create and automatically deliver real-time quotes to your customers.
4. Orderhive: Inventory management and order processing tool
Orderhive should be your go-to software when you need to know which of your inventories need your attention. That’s in consideration that your best bet when it comes to improving an eCommerce business is learning more about the characteristics of your customers.
Orderhive serves as an analytical tool that gives you the information that you need to understand your customers and their habits better. That way, you can not only manage your inventory better but also handle orders with ease.
5. OptinMonster: An effective personalization tool
One of the greatest mistakes that you can make in the B2B industry is to think that your customers don’t need a personalized experience. That’s far from the truth, as your audience ought to relate to your brand for the best results.
For a B2B business, the audience that you are serving is other businesses, thus you need to create personalized content that suits their needs and expectations. OptinMonster makes this possible with useful features such as coupons, floating headers for communicating the available deals, exit-intent popups for reducing shopping cart abandonment, and more.
Grow your B2B business today
With the right tools, you can enhance the performance of your B2B business to take it to the next level. The tools mentioned in this article should help you do that and more.
So if you are ready to offer an enjoyable eCommerce experience to your customers, be sure to try them.
