Content marketing is the pillar on which other marketing strategies stand. With it, the rest of your internet marketing strategy will stay intact. Unfortunately, most marketers still need help with content marketing.
The key to the content success of a WooCommerce private store is developing a comprehensive plan from the start so you know not only what you’re going to create but where you’re going to share it. It’s also about what you use to measure its success and how you track performance over time.
A well-used strategy takes time to get results; if you don’t use it and measure it correctly, you can quickly get out of it.
Here is a summary of the top 5 stages of content marketing to help get your business moving in the right direction.
Stage 1. Research & Planning
Content analysis and planning involve setting realistic goals. Similarly, defining KPIs, creating customers, and choosing product types, among other steps.
This is where you do your research and plan your content. This includes the types of content you will create, who, what methods you will use to post, how often you will post, etc. The audience’s response determines your plans.
The research process includes the following steps: analysis of the client’s behavior. Find their behavior on your site. Review your social media posts. Try to collect information about the audience through advertising, tests, surveys, and more.
It’s best to have something special that sets you apart from the competition. To prove you’re worth buying, you must demonstrate why you’re worth it. Once you know your Unique Selling Proposition (USP), apply that message to your content.
Stage 2. Create & Curate Content Strategy
Once the research is complete, you’re all set to create content. Put everything you get from research and create content that can answer all your customers’ questions. Use all the data, facts, analysis, and more you have collected.
Try to use it in a way that highlights the value of your product. Try to bring the readers into your circle of trust and convince them that you understand their problems and that your product can solve them.
If you’re out of ideas or stuck on something, don’t worry, the order of things will save you. Content curation is gathering information related to your topic or area of interest to add value to your content. This can save you a lot of time and energy related to content creation.
Create a road map and outline the steps to help you achieve your goals. Therefore, you need to research past marketing efforts to take your ad from good to great. Focus on your audience, their needs, and how your products can help meet those needs. Also, keep in touch with the market and your competitors. All these things will help you develop a unique internal strategy.
Stage 3. Schedule & Publish
Once your content is created, now it’s time to schedule and publish it. By now, you should have a content calendar ready, as the process is organized and has a clear direction. You can use automated planning and reporting tools like Planner to make the process easier.
You must do more than just post stuff and expect people to find and interact with it. You need to promote your content and ensure it gets the visibility and reach you want.
You can now use the content management tool to help you publish your content on the various channels that have emerged during your research. Different publishers have different ad styles and content types, and you should tailor your content to them.
You are ready to publish everything on each platform – such as blog posts in the blog section and videos and social media. You can create a calendar for your company’s agenda for your convenience. This will help you know when to post content on different platforms.
However, any social media campaign takes a different amount of time to reach its target audience, so advertise accordingly. A planned marketing calendar will keep your entire marketing team organized.
Stage 4. Distribution & Promotion
Once you have launched your product globally, now is the best time to promote that product globally through various media such as social media, YouTube videos, educational sites, etc.
Promoting your social networks to reach your target audience quickly and efficiently is essential. Want to know how you could improve your content marketing and distribution?
No worries, you don’t need to give it a rocket launcher. Just use your content and run ad campaigns on different platforms. Now I want to tell you that advertising could be paid or unpaid to give you customers an insight of your work.
You can also use social media to promote your content for distribution to your target audience. According to Search Engine Land, five types of PR and SEO work together. Product education, social media management, keeping the link between content and PR, getting backlinks, and sharing content.
You can make videos and upload them on Instagram. Snapchat stories, live sessions. Try to work with famous people with a lot of followers. Share links through them. One of the oldest and most accepted methods of promoting new products is email marketing. You have noticed that we have received an email from the applications waiting for you; we have something interesting for you.
Stage 5. Analysis & Improvement
In the last stage, evaluate and track results using various methods. The content marketing process is only complete once you analyze your performance, identify areas for improvement, and rethink your strategy. This way, you will improve over time, and your marketing efforts will improve.
Use free measurement tools available on the web to identify current customer behavior. Check your site performance on Google Analytics. Measure social media activity with social media tools.
Check your conversion analysis list to measure the success of your marketing efforts. Other content marketing success tracking tools include Google Alerts and Mention. These two things will allow you to see if your content is being mentioned and shared, which will help you achieve those KPIs for promotion and engagement.
Tools like SEMrush will help you analyze KPIs for your search results. And you will be able to track email marketing and analytics in your email marketing software.
By tracking your progress, you can always change your marketing plan to keep it going. Now you have information on creating a successful marketing plan from start to finish.
In this step, you will gather information and measure performance. Many online resources can help you collect performance information. Look for weekly and monthly reports, so you know where to go.
Track your KPIs to see if you are meeting your goals. Feedback is an essential indicator of attention. Focus on recommendations and improvement plans. The more you improve your strategy over time, the better your marketing campaign will be than a letter without a plan. Focus more on areas where you get a good response.
Final Thought
With careful attention and thoughtful work in the stages mentioned above of content marketing, brands can undoubtedly become the face of the crowd rather than the face in the crowd.
