We are visual creatures, and beauty appeals to us. That’s why we are drawn to beautiful images. And we analyze the visual content to understand the message a brand is attempting to convey.
Keeping that in mind, all promising brands are using video production and photography these days. Let’s find out how to use photos and videos for the promotion of your brand.
Why videos and photos are important for your brand marketing?
Videos and pictures evoke strong emotions in us. Emotion sells, and photos and videos play a big role in making that happen. Check the following points to know why interactive content is essential for establishing a brand image.
Increases conversion
Studies show that 74% of consumers who watched a product video ended up buying the item.
You can make a product description or landing page more interesting by adding videos. This can help you boost conversion rates by up to 80%. Explainer videos increase product sales by educating viewers about the items they are purchasing.
Brand awareness
You can interact with your target audience by using videos. For instance, when people exchange content, 60% of communication includes a company or product name. This will contribute to the expansion of your business.
Building customer loyalty
Use photos and videos to tell potential customers about your company, products, and services. Eventually, you will see a rise in sales. But you must publish good quality visual content to stand out from the competition. A poor-quality video would give viewers a negative picture of your business.
Boosts CTR and confirms ROI
It has been proven that videos in emails increase click-through rates (CTR). Furthermore, it has been demonstrated that including a product video on your landing page may improve conversions by as much as 80%. Thus, even if video content is expensive, it is worthwhile.
Different ways to visually promote your product
Not every visual media has the potential to generate leads. When it comes to marketing, consistency in visual material is crucial. Here are five fun and popular visual marketing strategies to promote your brand.
Create resourceful content
Make your visual advertising informative and shareable. That way, more people will see it. And you will reach more potential customers, ultimately generating more leads for your business.
Publish feel-good posts
You can use quotes to engage people because people love reading feel-good content. As a result, they will share them, and people will notice your business page on social media.
Utilize memes: Why not?
You can try the meme game. Memes are popular because they are frequently amusing and relevant. So, you can also make them relevant to your industry. However, it’s best to make memes relatable by following the latest trends and cultures.
Make different kinds of visuals
Don’t stick to a single type of visual. Instead, create a variety of visual material. Try making gifs, videos, infographics, graphics, and more instead of static photos. Thus, your engagement will improve, promoting your brand.
Show the use of products/services
Show the usage of the products you are promoting. The same goes for the services. This way, you can show their USP in action. Explicitly show the benefits of your services or products rather than only displaying the simple features.
Advantages of using photos and videos for your brand
You might have noticed that—you are likely to add clothing to your cart once you see a video of it. That’s just one benefit.
Here are a few more advantages of using photos and videos to bring success to your business.
Increase social media followers
Instagram has more than 1.5 billion users, according to Statista. More than 270 million people are reportedly using Pinterest each month.
You can keep in touch with your customers by providing high-quality content. Most importantly, it will increase the number of followers and potential customers.
Secure better search engine ranking
You can maximize the time visitors spend on your website by using professional media content. Additionally, it will be easier for you to improve your search engine ranking.
If you use high-quality images and videos on your website, they are 50 times more likely to appear on Google’s main page.
Improve customer engagement
Reportedly, customers are attracted more to visuals than texts. You can persuade visitors to purchase by uploading engaging videos. For that, ask your viewers to post reviews or submit comments by using calls-to-action.
Drive for traffic and visitors
Only mobile devices own between 50 to 55% of total web traffic now. Therefore, it is essential for businesses to optimize their mobile marketing efforts. And using videos and images is the best method to do this.
Get shared more
Not many people love a lengthy product description or an article outlining the benefits of your goods. However, they would be willing to share a funny video or a unique picture. Thus, the chances of the content being shared are higher.
Final words
It is not merely a suggestion to use video and photos to promote your brand. It is now more essential for drawing in new customers and increasing conversion. Additionally, the majority of marketers now use visual marketing as their primary tactic. And there is no doubt that it’s a more effective way to promote your brand or business.
