Almost 70% of website traffic is from organic search. For some sites that number is much higher.
To build any business online you need search engine traffic above all.
This guide will help you understand the importance of SEO and how to do it correctly.
If someone searches Google for a specific topic you can type in the keyword and immediately get relevant results. They probably never visit the second page or the third page for information.
That’s why SEO is so important. To get your site to the first page.
1. Do keyword research and use relevant terms
Keywords play a seminal role in SEO. A keyword tells search engines and users the main topic of the post.
A keyword is what people search for online and land on your site. A keyword aligns with the search intent of the user. A short keyword like SEO and a long keyword like how to do SEO correctly show different user intents.
Shorter keywords often reflect higher search volumes. Longer keywords tend to have lower search volumes. You can target your exact audience by targeting the right keywords.
At the same time, it’s important to consider the search volume and the keyword difficulty of ranking for these keywords. The higher the difficulty the more time it will take to rank them.
Keywords are a necessary component of optimizing a website properly.
To make content more useful add tables to it.
2. Use keywords throughout the page
Keyword stuffing isn’t right and we won’t talk about that here. Ideally here are the places to place your keywords to optimize your site for ranking well.
- The blog post title
- The URL slug
- The first paragraph
- In the headers of the post
- The tags of images and meta descriptions
But to make sure you use the right keywords, it’s important to use collaboration tools and work with other team members who have experience and/or knowledge in using keywords for better SEO.
3. Use SEO in permalinks
Permalinks indicate the structure of your article well.
These URLs you use for your blog posts shouldn’t be too long or too short. It should describe what the page is about.
Search engine bots often crawl your site to understand a topic well and then index the pages correctly.
Permalinks help them do this.
A permalink is permanent and it should be something you must do right at the very beginning itself. Don’t use dates or numbers in the permalinks as this information keeps changing.
Older pages don’t tend to rank well. Over time they have links and new traffic but you must keep them updated and fresh and dates won’t allow you to do that.
4. Hyperlink your existing content
If the current post you’re writing is related to something else you wrote, it’s good to hyperlink that content to other pages and posts from before. This improves the user experience on the site and builds contextual links for you.
Conclusion
So this is how you do SEO correctly for your website. These are all the different steps you must take to build and attract traffic to your site.
