Using 2D Animation Marketing in 2023
Want to ensure your business development and growth? Then 2D animation marketing can play a pivotal role in this quest. Statistics suggest that companies that leverage 2D animations in a digital marketing campaign experience exponential growth in attracting customers, brand awareness and return on investments.
Your company can also witness up to a 40% increase in your business by using 2D animation marketing this year. How? Let us find out together.
What is 2D Animation?
2D animation refers to the art of producing visual content with moving characters, objects, and props in a two-dimensional digital environment. You can use this technology to animate characters, creatures, and backgrounds while adding audio and visual effects.
What is 2D Animation Marketing?
2D animation marketing allows you to refresh brand identity, improve brand awareness, promote a product or service, attract customers, and more. However, in order to make the most of this marketing technique, you must produce high-quality 2D animated videos with dynamic character movements, memorable messages, and vibrant colors.
Remember, the primary purpose of a 2D animation is to attract, engage, entertain and persuade your target audience. Therefore, keep it simple yet keep it fun.
5 Benefits of 2D Animation Marketing For Businesses
No matter which industry your company belongs to and how big or small you are, 2D animation offers several benefits. Here are five of the common advantages of 2D animation marketing you can enjoy.
Capturing the Audience’s Attention
2D animations have been a success for all age groups. One of the best examples is 2D animation cartoons that have been around for almost a century. A 2D animated video allows you to capture the attention of your audience with eye-catching motion graphics.
The immersive experience with a carefully incorporated message allows you to convey the idea and persuade the customer to conduct business with your company.
Communication Made Easy
With an animated format, you can communicate easily with your customers, staff, and target market. Did you know approximately 65% of customers are visual learners? This is because visual information is easier to comprehend and retain.
The quicker your customers understand the message, the higher your chances to grab their attention and persuade them. From training staff to educating students, promoting products or services to delivering technical information, 2D animated marketing can act as an effective communication channel for your needs.
Deeper Bonding and Engagement
2D animated videos are a mixture of motion graphics, text content, lighting effects, and voiceovers. All of these elements stimulate multiple senses by activating different parts of your customer’s brain. Therefore, it becomes a more accessible and effective medium to convey your intended message effortlessly.
A well-thought and high-definition 2D animation will also help your company establish a stronger emotional connection with your audience. If your customers experience or come across something memorable in a 2D animation, your company will gain an edge over other players in the market.
Staying on top of your customer’s mind is one of the most important factors when it comes to repeat business. You can use 2D animation service to not only attract new customers but also retarget your existing user base.
Cost-effectiveness
You can create a short 2D video animation or a long live-action series. Either way, it is going to be cost-effective in the long run. You can hire a 2D animation company to produce motion graphics at a budget-friendly cost.
You can use a single 2D animation for various purposes, increasing cost-effectiveness. Instead of hiring trainers and wasting resources like venue and material on training sessions, you can use a 2D explainer video animation to not only train new employees but give a refresher to your experienced workforce.
Shareable Content
Modern-day users love to share content they find entertaining, informative, or interesting. From Facebook and Instagram stories to TikTok videos, you hear stories about videos going viral and creating a mass phenomenon.
2D animated content comes with the flexibility for your customers to share the content with others. This will increase your brand awareness, outreach, and possibly lead generation. Therefore, if you are looking for a content-based digital marketing strategy, a 2D animation service can be a strong ally.
All you need is an idea, a message, or an objective you wish to achieve. Discuss with a 2D animator to produce a high-definition 2D video animation. Just make sure that the information you incorporate is easy to understand, and video format is shareable on various platforms.
No matter how complex your idea or the nature of your business, a two-dimensional motion graphic can be a great resource for your company. Simply ask yourself the following questions before ordering a 2D animation.
- What is the purpose of the animation?
- Do you want to broaden your outreach?
- What type of audience do you wish to attract?
- Do you wish to convey a message or increase your customer engagement?
- Is your idea complex? And how can a 2D animation help simplify it?
The answers to all the aforementioned questions will allow you to narrow down the type of 2D animation marketing video you should produce for your company.
Hire a 2D Animation Company Near You
Thanks to its versatility, a 2D animated video will make it easier for you to communicate and engage with your customers. You can use 2D animated marketing material from time to time and even refresh it over the years to incorporate modern ideas and techniques.
However, instead of hiring an in-house team of animators, it is best to hire a 2D & 3D animation studio near you. This will not only help you eliminate unnecessary overheads but also give you access to a team of animation experts with valuable resources and the latest knowledge on the trends in your niche.
