The field of carpentry is highly competitive. Careful planning is crucial to success, whether you’re just starting out or hoping to expand your carpentry business.
Although there are numerous ways to market and expand your carpentry business, we have developed some recommendations to support your enterprise.
Is your carpentry company positioned for success?
You will probably be aware that if you want to grow, you need a solid foundation on which to develop.
Being a successful carpenter requires being a master at what you do. In other words, you offer high-quality deliverables on schedule while being professional, adaptable, and reliable. However, you’ll also need to have the following in place:
- A business plan. A straightforward company strategy will act as your compass and provide you with focus.
- A sample contract. In order to be safe, it’s crucial to have documents in writing. You can hire a lawyer to draft a typical contract, but make sure you update the information and collect clients’ signatures before you start any work.
- Valid licenses and authorizations. It’s crucial for your company to follow the law. Ensure that you possess the appropriate carpentry licenses and permissions required to work in your state.
- Business protection. Your company will benefit from liability insurance for carpenters. The knowledge that you are covered in the event of an unforeseen event allows you to concentrate on running your business.
Methods of Growing Your Carpenter Business
1. Build a webpage
Although it is not a requirement, a website might be helpful in the carpentry industry. There isn’t a lot of investment required here. Any website will do, even one or two pages. Today, there are self-hosted website builders like Squarespace and Wix that make getting started simple.
2. Create a social media profile
Once more, you can expand your carpentry business without being active on social media. Some individuals enjoy it, while others don’t see the relevance. You decide where you want to be found by your potential consumers.
However, if you are interested in social media, Facebook can help you develop. You can use the page as a makeshift website, answer questions, and submit images of your own work.
You can advertise on Facebook after setting up a Facebook page for your company, if you have the funds to do so. Through a process known as geo-targeting, you can target adverts at nearby users.
3. Register with business directories
Did you know that 97% of people use the internet to find out more about local companies? For searchability purposes, you should create business listings online even if you decide against creating a website or social network profile.
Start by adding your company to Yelp, Google Maps, and other business directories. The name of your company, a phone number, and a description of your company’s services should all be included. You will have additional options to draw new clients and set yourself apart from other carpenters in your neighborhood as you list your business in more locations.
4. Acquire business cards
There is still a need for business cards even in today’s smartphone-dominated digital environment when customers may locate your contact information online. Having them available is practical since you never know when a potential business opportunity will arise.
Always remember to leave some business cards behind after completing a project so that clients can display them in plain sight on the refrigerator.
5. Take into account branded apparel and automobiles
Putting your brand and contact information on company cars and business attire serves two purposes. First of all, it improves your professional appearance and that of any team members. It also acts as a sort of advertising to onlookers.
6. Upgrade your Instagram profile.
Instagram is more widely used than ever, and life is becoming more visually appealing. So create an account and upload project photos there. It’s a fantastic approach to highlight your work.
You can upload images of your creations to demonstrate to potential clients how efficiently you work and how attentive you are to detail. Naturally, confirm that submitting the job is acceptable to your customer.
You can use your account for purposes other than work to promote yourself and help others get to know you. Perhaps you’d like to provide visual aids and instructional videos. You might even publish original memes and short movies in the TikTok style to display your more creative side.
It’s up to you how you want to market your services and build your personal brand. Just keep in mind that consistency is the key to achieving success on social media. If you create an account, ensure you post fresh stuff frequently.
