As a real estate digital marketing agent you might have noticed an important shift in the last 10 years. Customers are now buying houses in a new way and often begin by conducting market research online and a clear understanding of what they would like in their next house.
For the top realtors, online marketing has been at the top of their marketing plans. From creating leads to successfully closing sales the real estate business is now dependent on digital marketing.
The Importance of Real Estate Digital Marketing
Social media was among the first major changes in the game for realtors who wanted to make their presence known online. From buying Facebook Business Ads to sharing photos of the latest listings, the various social media platforms enabled professional realtors create an online reputation and expand their business.
With 84 percent professional in the field of real estate on social media How do modern real estate brokers as well as realtors across the United Kingdom further differentiate themselves in an increasingly competitive market? Your digital marketing strategy could be more effective than traditional strategies for marketing.
For a quick start to your Real estate digital marketing agency uk, you can use the following strategies and tips to achieve the results you’re looking for:
1. Develop an Email Campaign
Whatever the field the email nurture campaign can be a useful tool for reaching out to new leads and remaining relevant to past customers. A well-designed campaign will guide potential clients by taking predetermined steps based on their profile as a buyer and prior interactions with you.
As per Smart Insights, the average open rate for emails from real estate firms is 27%, with the click-through rate (CTR) of 3percent. The more pertinent your content to the customer is the greater chance they’ll be interested in opening your email to find out what you’ve got to say.
2. Create a User-Friendly Website
Have you accessed an online site and then closed it because it didn’t load quick enough? With the amount of pictures and links, real estate websites are often a developer’s nightmare. But with the help of a skilled web designer and an understanding of what clients are searching for realtors can create a responsive site optimised for browsing on smartphones.
Nearly half of all internet browsing happens using a mobile device. So if your website is not built to be mobile-friendly customers won’t be able to navigate your website comfortably. A mobile-friendly website must include the following information in order to provide your customers with the best experience
- A complete list of the latest listings
- Content that will help buyers through the buying process for a house.
- Links to related moving-related services like lawyers, movers and home inspectors
Additionally, think about the possibility of incorporating a live chat function on your site. Your real estate company is very person-centered. Which means it’s crucial to be readily available for customers to get their questions answer. By investing in live chat application allows clients to communicate 24/7. And make appointments without needing to talk directly with the person who is working for you.
3. Pay-Per-Click Advertising for Digital Marketing
Pay-Per Click – also referred to PPC advertising, is a fantastic method for realtors who want to attract new leads based on advertisements that are paid for each time the ad is clicked.
PPC is a fantastic alternative to digital marketing for realtors looking to find prospective customers who may interested in their services. Since they only pay when someone clicks their advertisement.
Most of the time, PPC ads can targeted at those who have searched for related terms in Google or other search engines.
4. Create and Post Valuable Blog Content
Responsive websites with blogs typically include 434% more pages indexed and help real estate professionals get better SEO.
A blog is an excellent opportunity to improve your SEO, establish an online reputation that is positive. And provide your customers with practical advice for purchasing or selling a home or other piece of property. The real estate agent’s online marketing strategy cannot completed without content that is valuable that is shared on your site or via social media.
Alongside your responsive website, you should ensure that you are regularly writing posts that both buyers. And sellers can refer for information on their most urgent real estate queries.
5. Host Virtual Tours
Virtual tours of homes are amazing pieces of content that can used to help in a successful approach to digital marketing. These tours not only provide video content – which can generate revenue at 49% faster rates to marketers than those who do not use video. But potential buyers gain an understanding of the features a house can offer.
A home purchase can be a daunting task and, being a real estate agent your task is to make the home-buying experience as smooth as it can be for your customers. Andrew J Carr shared some of the most crucial aspects realtors must include in their successful virtual tours, including:
- Utilizing real footage of your home in contrast to digital images
- Making sure that the video on the tour is responsive and interactive across all devices of viewing (mobile and computer)
- Virtual tours that are 3D and user-friendly
6. Create a Social Media Digital Marketing Strategy
It’s one thing to share related to real estate in your Facebook account occasionally. But a comprehensive Social Media Marketing Strategy will yield the results you’re hoping for. Some examples of good posts to share through your various social media accounts include:
- Listings that are new or already in the market
- Team biographies (if you run a real estate brokerage)
- Case studies
- Relevant blog posts
- Success stories
If you’ve worked in the field of digital marketing, you might be aware of how difficult it can be to design an effective social media strategy and to consistently post on all channels. But, tools such as Buffer are specifically design to in making the process of creating content for social media and scheduling easy and simple.
The primary guideline to follow when designing a social media strategy that will benefit your real-estate company is to post a variety of information. While sharing listings is a crucial aspect to your online strategy you need to make sure your content will be useful to all types of people and not only prospects in the search of the purchase of a new house.
7. Host a Webinar
Sharing your knowledge as a professional in real estate is crucial to success in digital marketing. The good news is that techniques like webinars and online training help you get your message out to a broad audience and remain relevant in the market.
GoToWebinar is a web-base hosting tool that is design to make hosting and creating webinars simple. And it’s extremely user-friendly from both sides of the operation.
Digital marketing for professionals in real estate relies heavily on generating leads that are inbound. Therefore having your name and your expertise visible is essential for a successful marketing campaign.
8. Ensure You Spend Time on SEO
SEO, also known as SEO, or search engine optimization is a crucial method to generate leads for your site. When it is done correctly your website and pages will appear higher on search results pages (SERPs) when relevant searches are performed.
Yet, Google and other search engines are always altering their algorithms. Which is why it’s crucial to keep an eye on your SEO over a period of time. Keywords are the most fundamental element of SEO which can have a major impact. When you incorporate keywords into the SEO strategy, ensure you incorporate prominent keywords. Like your city and industry on your blog and website. There are many other components of a successful SEO strategy that include:
- Backlinks
- Meta title and description
- Pages of social media
- Online directories
Content is an important component of an effective SEO strategy, ensure you update your blog frequently. The content that ranks top on Google is between 1,140 and 1,285 words. Therefore, it could be an ideal idea to create quality, long-form content that is of high value frequently.
