Do you know the importance of proper product presentation? Sure, it’s relatively easy to showcase goods in physical shops when customers can evaluate an item’s material, color, design, and functionality, fall in love with it and make an order immediately.
However, it’s more challenging to convince a client that your offer is outstanding through a mediocre photo on a website. Besides, some projects need high-quality prototyping to make clients choose your company.
Thus, we’re going to explore 3D product visualization — an effective way to introduce customers to what you offer and really engage with it. Are you ready to dive deeper? Then, let’s jump right to the point.
The Value of 3D Product Visualization
What affects the purchase decision of an average online customer? The answer might be the list of pros and cons of a product. However, this process is more complex, so internet users are more likely to decide based on a combination of information they have and don’t have about an item.
So, let’s figure out what visual information 3D product visualization can provide to your target audience that can make them look no further but choose your company.
- The ability to interact with a product. Most high-quality visualizations allow users to rotate a 3D model of a product at 360°, as well as zoom in and out it in order to look around an item in detail. This gives future clients a complete picture of what a product looks like and helps ensure it suits their needs. Eventually, this experience is giving real-life shopping, which increases trust in a company.
- Reduced product return rate. According to SaleCycle, 64.2% of surveyed online customers said they usually return products because the appearance of an item doesn’t match a description. Fortunately, 3D visualization causes a 40% decrease in returns, as Shopify reports, since customers form more realistic expectations when exploring a true-to-life model.
- Extended capabilities. Compared to photo shooting, 3D visualization allows the creation of exciting commercial videos that present products from all the best angles. Professionals like a 3D-Ace studio can even add a pinch of magic to such videos, making stunning visual effects to impress viewers even more.
Where 3D Product Visualization Can Be Used
Companies working in almost any industry can benefit from 3D visualization, despite what they produce. The following examples will explore how this visualization technique can be used in different cases.
3D Product Visualization in Interior Design
Are you a tiles manufacturer, and do you think it’s enough to simply showcase a photo of your product? In fact, it’s better to visualize it in an environment it is meant to be used — interior design.
This is what any professional art outsourcing studio can do for your business; they create an attractive picture of a room where your tile is used in combination with other interior elements, which shows clients how cool their room can look if they’d use your product.
This works for any other product, from furniture to curtains, and it works amazingly any time. Simply remember how Ikea showcases their products and how many clients worldwide they have.
Fashion Products Visualization
Clothes are a type of product that particularly needs careful presentation. Choosing a new outfit for a special occasion or simply to cheer yourself up, it’s essential to understand if those pants would fit well and how they look from different angles.
Due to the deception of expectations, many customers refuse to buy fashionable products via the internet, especially such expensive ones as watches or branded handbags.
So, a professional artist renders products in the form of 3D visualization to show them in volume, on a model, and from different angles. Thus, it’s easier for online customers to imagine wearing your thing, and uncertainty doesn’t become an obstacle for ordering delivery from any location.
3D Visualization in the Food Industry
Most of us know how some food commercials can affect our shopping list. It’s enough to see how a bag of potato chips is opened, and perfect golden slices fly out of them. Some may even forget about their diet and head straight to a store.
Of course, you can try to film an impressive video with products, but a person cannot reproduce some shots. In addition, 3D visualization is a more cost-effective solution than hiring a team of professional photographers and investing in props for shooting.
Clothing Thoughts
It’s important for your product to be of high quality, but the right presentation of it means as much. With a large number of competitors in any market, it’s challenging to stand out and convince your target audience that it’s your company that needs to be chosen. Thus, modern businesses use any tool that can increase the level of customers’ trust and final satisfaction, and 3D product visualization is what does its job perfectly.
